I'll admit it: as a new blog venture, RedRockorBust has been more or less a bust so far. It looked promising for a while a few months ago, as I made some good posts and some interesting comments came in, but things took a turn for the lame and it has become pretty dang dull.
But rather than just let it slide, I thought I'd assess the situation on a blog post. (At the very least, this should be more interesting than some of my recent posts.)
The main reason why RRoB has sucked is simple: the blog is about trying to qualify for the 2010 National Handicapping Championship, and I -- largely due to cash flow constraints -- have been doing precious little to try to qualify for the 2010 NHC. It's like a cooking blog when the blogger hasn't been in the kitchen recently, or a biking blog written by someone whose tires are flat: it's no surprise that it's uninteresting. So, my posts about my latest move up or down 20 spots in the standings of Monmouth park's 'Survival at the Shore' contest aren't exactly thrilling stuff.
I also believe I have failed, at least so far, to reach the core readership for RRoB. It's good that this blog is a niche site, at least in theory, because it should keep my content focused; but it's also bad that this blog is a niche site, because it doesn't really appeal to the vast majority of horseplayers who don't play in handicapping contests. So, my audience is limited, and while I have made a few connections with NHC qualifiers, I don't think I've been effective at getting the name out there. Plus, when the blog gets weak, I'm not very motivated to spread the word, which contributes to the weakness of the blog -- sort of a vicious cycle.
I'm gonna stick it out for now, as I do have at least one more trick up my sleeve this year (beyond the Survival contest) to try to make it to the NHC at Red Rock in January. And I do believe the concept of this blog works. But beyond this year, I will have to sit down and reassess whether it's the best medium for my blogging.