Earlier this week I was jolted by the news that the DRF/NTRA National Handicapping Championship is moving its act from Red Rock Casino Resort to Treasure Island. This is effective immediately, i.e. for the January 2012 NHC, which will just so happen to coincide with my (planned) first NHC appearance.
What!??!?!? After all the work I've done in creating and building up the Red Rock or Bust blog, they go and change the name without even consulting me? So I proceeded to sink into a deep depression, emerging from my darkened, shades-drawn bedroom only for a sandwich run over to the Big M for delipalooza, where I ran into NJHorseplayer dot com.
After that pick-me-up I pondered my options and proceeded to conduct exhaustive market research and focus groups regarding Red Rock or Bust. I was pleased to learn that my blog has built such a strong name-brand value that it transcends the name brand of the NHC, and even the NTRA and DRF themselves! So I have decided to stand pat.
(Actually I'm just too lazy to change the name of my blog, but I thought it would be fun to tell this tall tale.)
It Pays to Keep (Track of) Good Company
3 weeks ago